Apple defines categories prohibited for Apple Maps ads

This might indicate general ad expansion across the ecosystem

Apple defines some ad categories that are restricted on Apple Maps.

Additional Prohibitions for Advertising on Apple Maps

• 2.13 Home services: Ad content that contains or directly or indirectly promotes home services — including but not limited to plumbing, electrical, locksmith, HVAC, pest control, roofing, or general contracting services — is prohibited.

• 2.14 Bail bonds: Ad content that contains or directly or indirectly promotes bail bond services or surety bond services related to criminal pretrial release is prohibited.

• 2.15 Cryptocurrency ATMs: Ad content that contains or directly or indirectly promotes ATMs for cryptocurrencies is prohibited.

• 2.16 Medical services: Ad content that promotes or references medical services will be evaluated on a case-by-case basis.

Also, Apple prohibits any political advertising.

Apple Ads:

• Apple Advertising Services – News and Stocks, Maps, and Sports Programming Policies

• Ads on Apple Maps

References:

• Apple bans home services from its upcoming Maps ads

• Apple Maps ads exclude home services, political ads, and more

• Apple Updates Advertising Services Policy With New Rules for Ads in Maps

• Eric Seufert: ‘Did Apple Just Signal a Third-Party Expansion of Apple Ads?’

• Apple Won’t Allow These Ad Categories in the Maps App